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| The bag-in-box solution from Smurfit Kappa might change the traditional wine lovers habits. |
During the annual wine lovers meeting in Sacramento, California, which took place on 29 and 30 January, the Smurfit Kappa company promoted the latest bag-in-box packaging. Its representatives were convincing the fans of traditional bottled wine that alcohol stored in the flexible pouch inside the box stays fresher for several months after opening. All thanks to the innovative closure which forms a vacuum space during each opening, preventing the entry of air inside the package. In addition, the square container is also ergonomic and comfortable to use, what works both on the road, as well as during storage or warehousing. The bag-in-box solution not only takes up less space, but it also preserves the contents of three bottles of wine, which is a big advantage for outdoor activities. Increased packing surface is also beneficial from marketing point of view, which can be used by the brand to communicate better with the client. Plus the ecological character is emphasized by production from processed materials that reduce the carbon footprint of the product .
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It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.