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Sleeves on a ball. The Pentawards label gala.

During the awards ceremony for Pentawards 2012 at the Intercontinental Hotel in Paris, Sleever International company organized an exhibition devoted to trends in the labeling industry. The manufacturer presented six heat-shrinkable labels for spirits bottles with decorated sleeves in the background of starry sky and the Eiffel Tower.

The English Beefeater gin packaging shows the characteristic color of London buses and telephone booths. Popular in Poland mid-range whisky Passport has eye-catching bright green rectangular label on the bottle. The limited Cointreau liqueur edition distinguished with a metamorphosis from standard label to a real ball gown. Champagne Taittinger attracts consumers with amethyst color sleeve with metallic detailing, and a bottle of Moet Gold presentes a royal version of sleeve. The gallery was also enriched by a short sleeve projection technology that was used for the production of presented labels, which allowed the guests to know their secret.

 

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Editor's note

Who are we?

It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.

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