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| Heinz beans can, Clinique face cream and Marmeite packaging in “No Noise” campaign. |
From January at selected Selfridges stores an original Heinz packaging will be available without the characteristic logo and slogans. Global manufacturer has decided to join “No Noise” campaign, a controversial idea for promoting luxury products at department stores in the UK.
The aim of the action is to sell branded products which don’t attack consumers with a riot of colors and slogans. The idea of “Quiet Shop” was born in 1909 in the head and founder of the Selfridges network, who wanted to expose the functionality and quality of the product and its packaging, which usually stays behind the advertising clutter. Cans of cooked beans and original Heinz ketchup brand will be available on “silent” shelves next to other exposed, well-known products like Marmite (a popular British yeast paste), Clinique and Levi's. “Heinz is excited to be involved in the Selfridges campaign alongside such well-known brands. The idea is truly unique way to see how many consumers consciously choose our products, not necessarily because of the attractive label” – summarized Jamie Holtum from the marketing department at Heinz Tomato Ketchup. The Selfridges offer also “quiet” omnline shopping at nonoise.selfridges.com where the consumers can try on designer clothes without tags and buy a cream without checking the brand.
drukuj
It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.