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| More than 20 thousand people took part in the “Who doesn’t bring waste – drops off” event and the total amount of collected packaging was 22 tones It was all recycled by KOBA organization. All participants, who brought at least 10 used containers, received a seedling and 100 Tesco Green Clubcard points. |
Due to the implementation of the new waste segregation regulation, the fourth edition of the common waste collection of the Tesco, Carlsberg Poland and Coca-Cola HBC Polandcompanies was really special. The event "Who doesn’t bring waste – drops off" was a success not only in terms of a record number of participants (20 thousand people), but also because of the amount of collected garbage - a total of 22 tons of glass bottles, PET and cans.
Among the 14 cities where the collection was organized the leader was the capital (Warsaw-Gocław = 4600 tones; Warsaw Al. KEN = 3050 tones), Wrocław (2080 tones), Włocławek (1704 tones) and Szczecin (1500 tones). In exchange for bringing 10 used beverage containers the participants received over 14 thousand conifer seedlings and 270 thousand Tesco Green Clubcard points (one seedling and an average of 100 points per person). Another attraction was the opportunity to try and use waste crushers, so that everyone could contribute to reducing as much as two thirds of CO2 emissions created during the transport of empty containers for recycling. "Our project had two objectives: to encourage segregation and making consumers aware of the benefits of this result. It is worth to remembering Poles, that the package that they just throw away can be a either valuable source of raw materials or a garbage dump residual "- said Iwona Jacaszek, director of corporate affairs at Coca-Cola HBC Poland. "As a responsible manufacturer of beverage packaging, we believe that educating and encouraging the segregation of packaging can significantly reduce the amount of valuable secondary raw materials in landfills, which is undoubtedly a positive impact on our environment," – added Jagoda Jastrzębska, Business Development Manager for responsible business in Carlsberg Poland .
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It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.