Can from the Web. Multimedial Dynamark printing technology.

Ball Packaging Europe's Dynamark technology on the can.

In Ball Packaging Europe plants in Radomsk, Weissenthurm, Osse and Belgrad the cans ar eprinted in latest Dynamark technology. It allows the beverage producers to use a new marketing tool, due to the possibility of printing multiple graphic design in one job.  

Dynamark technology enables achieving up to 24 different printing patterns during one job – from logos to images, graphics and lettering. The separate elements of graphics can be modified and changed, so that it will suit chosen target group's needs and distinguish themselves in point of sale. "Our latest technology of can printing ensures speed and flexibility, which makes it easier to compete in the point of sale. The more the  As the growing importance of diversity in the context of marketing, Dynamark technology can directly reach the consumers using the surprise effect "- explained Tomasz Janowski from Ball Trading Poland.

„Like it”

Dynamark technology opens new 'door' in the context of marketing activities directly related to the packaging of the product, because it offers a new tool that help creating marketing campaigns and running special promotions. The new printing process can be effectively used for the production of limited edition cans with patterns specially designed to celebrate specific events. Beverage producers can modify the designs on the packages during campaigns by rapidly printing new slogans from social media like Facebook and Twitter on the packaging. As a result, combining the ubiquitous virtual world with the reality, the brand can become even closer to the consumer.