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It was possible to print 800 million personalized Coca-Cola labels for 32 countries in Europe thanks to HP Indigo WS6000 digital presses..
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Since May 2013 Coca-Cola has launched unique personalized cans and labels. The international beverage manufacturer organized the biggest personalized campaign of its products by printing 150 most popular names, nicknames and term of affection in 32 countries. Both can producer (Crown) and digital machine manufacturer (HP Indigo) participated in the „Share Coca-Cola” project.
In the new campaign the traditional logo was replaced with a label produced using two different pritning technologies – traditional and digital. This way they managed to manufacture over 800 milion high quality personalized labels for Coca-Cola, Coca-Cola Light and Coca-Cola Zero. “Packaging plays a critical role in the Share a Coca-Cola campaign because it connects the physical bottle with online communication channels, including social media and user-generated content sites. The ability to personalize such a high volume of labels with HP Indigo Digital Presses, while achieving the quality and consistency that Coca-Cola requires, opens up new possibilities for creative campaigns moving forward”, commented Marit Kroon, Coca-Cola’s marketing manager in Europe.
Bottle with dedication
Such huge job was finished in just three months thanks to 12 HP Indigo WS6000 presses, working 24/7 in eight lable converters’ plants in
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It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.