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| San Faustino's labels with seeds of basil and tomatoes. |
Considering both new solutions in the world of effective marketing and consumers’ ecological awareness, Gruppo Sanfaustino launched a unique and ecological innovation.
The promotional labels containing seeds of, among others, basil and tomatoes, which can be used to grow in household conditions one of 100 available herbs and vegetables, have become a popular marketing tool in Italy. The seeds constitute a content of labels, which take a form of “seed cards” produced from ecological fully degradable paper. As a part of integrated marketing campaigns “seed cards” can influence a level of cunsumers’ identification with a specific brand owing to the fact that they involve all senses, have educational features and make the customer more sensitive to issues related to environment as well as encourage to put efforts into ecological home production of plants and herbs. This unique product was presented during easyFairs exhibition in Warsaw on 10-11 April 2013.
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It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.