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Revolution in high resolution. Printpack Poland combines flexo and rotogravure.

While standard HD Flexo can achieve the quality standard similar to rotogravure, HRG is supposed to guarantee perfect and homogeneous print quality on various types of flexible materials.

Printpack, an international manufacturer of flexible packaging, launched a new print technology developed in cooperation with Keatings Gravure from Great Britain. High Resolution Gravure (HRG) offers incredibly clear print quality blowing away all other known printing technologies used for flexible packaging.

 

The development of this innovation was driven by increasing market demand for uncommon and advanced graphics that will give an effect similar to rotogravure. HRG printing guarantees perfect and homogeneous quality and can be used for all surfaces such as single-layer materials as well as two- or three-layer laminates. The company is also convincing that with the use of complex service, it will be possible to launch a product printed with HRG technology within the timeframe similar to the one that is currently offered by flexo.

 

HD Flexo or HD Roto?

So far Printpack has specialised in HD flexo technology that will be now probably superseded by HRG. If the newest rotogravure technology is used along with the standard Printpack colour palette (4 SIGHT) it will be possible to achieve significantly improved graphics quality, while keeping costs at the reasonable level. A reduced palette of fixed colourful space for rotogravure means that virtually each colour can be projected with the use of only four process colours (possibly supported by additional special colours) in order to create a broad range of colours. Both innovations, HRG and 4SIGHT are available both for short, medium and long runs. “With the latest HD print technologies both for flexography and rotogravure we are able to make an offer, based on which the customer will be able to make a deliberate choice. Printpack makes all efforts to react to market needs, and owing to the innovations it offers the customers will be able to decide consciously which technology is going to meet the requirements of their specific projects, without influencing the cost and time needed to launch the product” – said Bartłomiej Płachno, director of development in Printpack Poland.

 

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Editor's note

Who are we?

It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.

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