Design & Marketing

The visitors of Museum of Craft and Design in San Francisco can admire an extraordinary exhibition. By creating a milk carton from Apple, a bag of flour from Prada or a powdered milk can from Chanel the designer forces buyers to rethink their shopping behavior and criticizes the global consumerism culture.

Peach, pear, raspberry, vanilla, mango, ruby red, acai berries, apples, cherries, grape, wild tea and cilantro – these are new Absolut muses. The packaging of these flavored vodka types turned out to be individual art works, creations of human imagination, crafted without state-of-the-art graphic software.

Is there anything better than a refreshing summer drink served straight from an ice bottle? This project was just launched by Coca-Cola in Colombia, where at the beach you can buy the drink in a “glass” which melts in the high temperature, leaving no waste behind.

AleBrowar (what a beer – in Polish) is a company founded by three beer enthusiasts dedicated to brewing and distribution of craft beer, which is planning a national revolution on Polish market. As the founders emphasize, it is about breaking the mediocity, the desire to distinguish themselves from the competition and the negation of all principles adopted by the industry.

All Nivea products for face and body care are soon to get new packaging inspired by the iconic blue box dated back to 1911. This way, Beiersdorf - Nivea cosmetics manufacturer is hoping to increase the brand recognition and consistency.

From January at selected Selfridges stores an original Heinz packaging will be available without the characteristic logo and slogans. Global manufacturer has decided to join “No Noise” campaign, a controversial idea for promoting luxury products at department stores in the UK. 

Everybody know the swashbuckling sailor who draws his strength from eating spinach. However, the younger generation on US market can have different associations due to McLean Design agency’s idea the use of Popeye's image to promote a new energy drink.

This question might haunt the connoisseur’s of luxury alcohols, because quite soon a limited edition of Casa Dragones tequila will be available in chosen retails stores in USA, Great Britain and Mexico for nearly 2 000 dollars per bottle.

“But make sure your husband doesn’t catch you at it!” – it’s only an exemplary quote from marketing campaign of the new clothes brand Brokula&Ž from the company Bruketa&Žinić OM. The new company offers, with a bit of Croatian humour, clothes made from organic materials.