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Printing

Conquering the world. HP Inkjet printing

Hewlett-Packard is developing its inkjet printing offer – since drupa 2008 they invested over 1 billion dollars in it. The results are already visible: in 2008 the value of production inkjet printing was around 30 billion dollars, but till 2014 it is supposed to reach 50 billion dollars. Those numbers have direct influence on reality.

 
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Digital history. The preview of Xeikon’s solutions at LabelExpo 2013.

The first full colour digital webfed press was introduced 20 years ago. However, it was at drupa 2008 when the company decided to focus on labels and created the first Xeikon 3000 model (nowadays there are five alternative variants), whose sales increased by 50 percent during past years, which gave Xeikon a title of the number two supplier of presses in the digital label and packaging market. What will they present at LabelExpo 2013 in Brussels? „We are not focusing on new machines, but rather on new solutions enabling their modernization and adjusting to the growing packaging customers’ needs. That is why the biggest novelty will be the ICE toner”, said Frank Jacobs, Marketing Communications Manager at Xeikon.

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Revolution in high resolution. Printpack Poland combines flexo and rotogravure.

Printpack, an international manufacturer of flexible packaging, launched a new print technology developed in cooperation with Keatings Gravure from Great Britain. High Resolution Gravure (HRG) offers incredibly clear print quality blowing away all other known printing technologies used for flexible packaging.

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Printing for the next 20 years. Oversees trends in printing.

During recent Drupa exhibition Benny Landa presented his latest solution for mainstream offset – nanographic printing. Although the potential of this innovation has not been explored yet, it is already collecting awards. This year the Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies awarded Landa for the nanographic printing press.

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Brand new flexography. Esko Full HD Flexo technology.

Until now the combination of smooth highlight printing and gravure-like solid ink densities for flexible packaging remained difficult. Nowadays Esko significantly improved flexo platemaking with its HD Flexo technology. Since its premiere during last drupa, HD Flexo was modernized and perfected for flexible packaging manufacturers. The success of the latest version is proved by more than twenty installations at flexo tradeshops and converters worldwide.

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Hot or cold? The comparison of hot- and cold stamping.

Brunettes or blondes? Dubai or United States of America? Gold or silver? We make various, more or less important decisions on a daily basis. Sometimes the choice is determined by many factors, and sometimes it is just a matter of taste. From the packaging point of view, we ponder over the choice of packaging decoration and we enquire: hot- or cold stamping?

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Not for adults. Lenticular printing for outdoor ads.

The possibilities of lenticular printing have been intensively discussed recently owing to Spanish social campaign against children abuse. What was used here was the effect of imposition of two images that can be seen depending on the angle at which one looks at them.

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Printing happiness. HP Indigo for Coca-Cola.

Since May 2013 Coca-Cola has launched unique personalized cans and labels. The international beverage manufacturer organized the biggest personalized campaign of its products by printing 150 most popular names, nicknames and term of affection in 32 countries. Both can producer (Crown) and digital machine manufacturer (HP Indigo) participated in the „Share Coca-Cola” project. 

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Editor's note

Who are we?

It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.

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