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Not for adults. Lenticular printing for outdoor ads.

The possibilities of lenticular printing have been intensively discussed recently owing to Spanish social campaign against children abuse. What was used here was the effect of imposition of two images that can be seen depending on the angle at which one looks at them. This way an adult person sees only the slogan and a face of a little boy, whereas the eyes of 10-year old child see the image of an abused child with a helpline phone number. Spanish branch of Grey advertisement agency, who prepared this poster for ANAR foundation, used lenticular foil as a substrate for printing. This allowed for achieving 3-dimentional picture, whose true meaning reaches “in a secret way” only a selected target group. Lenticular print can be more and more frequently seen on the covers of popular magazines (among others Polityka, 2/2010 and K Mag, 12/2011) as well as outdoor advertisement of Desperados or Żywiec beer and MacDonald’s network. It is a matter of time before it appears on packaging.

 

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Editor's note

Who are we?

It protects, expands the expiry date, persuades. Packaging. Influenced by an intriguing design, often we decide to buy something on impulse, that wasn’t to be found on our shopping list. We are tempted by their beautiful forms, intrigued by embossed printing made by innovative, cutting-edge technology and by the use of unusual materials.

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